Chris Liddle

Overview

Support for market research agencies with quantitative research and statistical analysis. From survey design, project management and reporting to complex analysis of conjoint experiments, MaxDiff, segmentations, key driver analysis etc.

Services

Supporting on project design, delivery, analysis and reporting for quantitative market research studies. Able to support at any spot on the journey from consulting on experimental design and analysis to an extra pair of hands when reporting.

Allowing you to drill deeper into your respondents - statistical expertise includes:

• Driver analysis
• Cluster segmentation and profiling
• Max diff
• Conjoint
• Turf analysis
• Pricing - Van Westendorp
• Bayesian networks
• Statistical significance

About

A degree in Physics and a career across Market Research, Insight and Marketing -  I am a Quant research and Stats consultant based in Northumberland.

I have >15 years' experience working with some of the UK’s biggest organisations including Co-op Food, Nationwide Building Society, Shop Direct, Institute of Mechanical Engineers as well as many Market Research agencies here in the North East of England and around the world.

I have a scientific background and believe marketing and market research should be approached in the same manner – observe and experiment, test and learn.

When my daughters allow I love playing 5 aside football, riding my bike, open water swimming, following Newcastle United and brewing my own booze.

I'm a parish councillor for the village of Stocksfield, a Board Director of the Tyne Rivers Trust  and Chair of River Catchment Services LTD.