Claire Labrum

Strictly Financial Ltd


Qualitative researcher specialising in financial services - expert in the financial sector.


Strictly Finanical offers full service qualitative research specialising in the financial services sector.  We are experienced in the full range of qualitative techniques from standard group discussions and depth interviews to co-creation and ethnographic approaches as well as online approaches.   We conduct both tactical and strategic projects, and cover both consumer and business audiences from the financially excluded, (U)HNW, intermediaires and institutional clients.

Our expertise in the financial services sector allows us to place our client’s business issues in the broad market context, and we bring a depth of market and industry understanding to the work that we conduct.


We only conduct work in the financial services sector – we believe that this focus and specialism allows us to add value for our clients.

We are finance specialists and know about the markets, placing our insights in the market context.


I began working for life and pensions insurers in a marketing and product development capacity, before moving to Martin Hamblin (now GfK) where I began my agency side career.  I then moved to TRBI/ Synovate (now IPSOS) and by the time I left I was heading up the Corporate and Financial Services Unit in the UK.

I set up Strictly Financial with Dave Skelsey at the beginning of 2007.  We offer our clients deep understanding of their business issues, placed in market context.  Dave and I conduct all aspects of the project from start to finish, including fieldwork and thorough analysis – we believe that this level of immersion and senior input into the project allows us to deliver insightful, actionalbe and focused research results.


  • Business to business
  • Financial

Skills & Services

  • Ethnography
  • Online/Mobile
  • Qualitative
  • Specialist techniques
  • Workshop facilitation
  • Desk Research