Qualitative Marketing and Social Research and Communication have always been Clara’s passion and primary focus. She strongly believes in the importance of developing a ‘research mindset’ as an added value, no matter what the profession. And in helping others to develop qualitative research skills and methods, as well as analytical skills.
Clara brilliantly achieved that through teaching, coaching and mentoring activities. For her own Clients. Through her own companies/ventures. On behalf of Associations and Universities.
Founded and directed (1982-2012) MARKET DYNAMICS INTERNATIONAL srl (MDI), based in Italy (Milan and Rome) with office facilities in France (Paris and Grasse). A well known cutting-edge ‘boutique’ agency specialised in conducting international studies and in strategic consulting. for both local and global clients, and profit and non-profit organisations,
Directly involved in all of her company’s projects, for both local and global clients, and profit and non-profit organisations, Clara Origlia now works in her own name CLARA ORIGLIA – CULTURES & STRATEGIES, as a freelance Consumer Insight Expert, Qualitative and social researcher, Moderator, Strategic Consultant.
Other relevant experiences
Speaker at numerous international seminars and conferences. Clara was part of the ESOMAR Council for three consecutive mandates, 2003-2008, involved in both event strategic planning, and analysis of members’ evolving needs to inspire new strategies for growth. On behalf of ESOMAR, Clara held (1998 -2010), pre-conference workshops, master classes, seminars on her most popular topics in the area of Qualitative Creative Interactive research methodologies. Worldwide.
IED Istituto Europeo di Design, Milan (2007-2010). Professor at Master Course in Architecture, Interior Design, Packaging, Lighting, and Design Management. Teacher in ‘Design thinking” and “ Developing a research mindset for a consumer driven, user oriented approach to design” .
Università Cattolica del Sacro Cuore, Milan (2007-2010). Professor at Master programme courses in Qualitative Methods for Research Applied to Social Research. Teacher in “Semiotic analysis of visual artifacts”.