Corky Gormly

Corky & Co. Qualitative Research & Consultancy

A creative, rigorous B2B / B2C qualitative consultancy.

Services

Corky & Co is a very experienced in-depth qualitative research consultancy, working in both B2B and B2C sectors, providing a flexible, helpful and friendly service. Corky has previously worked as an academic research psychologist, and in advertising.

Methodologies are mainly Focus Groups, Depth Interviews, Vox Pops & Accompanied Shopping.

Most of the research we do is undertaken face to face, but we also utilise telephone and online methodologies.

Corky & Co. also partners with international research organisations in France, Germany, Spain, Australia and the USA.

Corky is empathetic, creative and intuitive, diligent, and strong on insight and analysis.


Speciality

B2B and Consumer Qualitative Research.

Corky is highly experienced with a very wide range of target audiences – both business and consumer, in a wide variety of sectors; including financial, business travel, property, media & publishing, health and beauty, IT and charities.

Corky also offers expertise with children and teenagers, as well as 50+.

She is skilled at researching potentially sensitive topics including personal finance and legacies, skin problems, obesity, sex, and health issues.


Background

Corky & Co. was founded in 1990.

Having been a Certified Member of the Market Research Society for nearly 30 years, Corky is now a proud member of the Independent Consultants Group, a fabulous network of the best market research professsionals in the UK and internationally. This provides access to a wealth of experience and expertise, and a ‘dream team’ can be assembled when necessary!

Corky was the head of the research department at BMP Advertising Agency (now DDB) in London.

She has a psychology degree, a PGCE, and worked as an academic researcher with children aged 5 – 12 whilst employed at Cardiff University and the Welsh National School of Medicine.

 


Sectors

  • Advertising & Media
  • Agriculture Veterinary & Environment
  • Business to business
  • Consumer durables
  • Financial
  • FMCG
  • Government, social research, education
  • Grey market
  • Pharmaceuticals & Healthcare

Skills & Services

  • Online/Mobile
  • Qualitative
  • Specialist techniques