Qualitative research and consultancy, in UK and internationally.
Through Direct Dialogue, I can offer the full qual toolkit – including f2f; online; communities; co-creation; ethnographic and immersive approaches. I am method-neutral: each has its benefits and drawbacks. I use whichever approaches are most suitable; often a hybrid approach is best.
I take on only one project at a time, so when I’m working on a brand, that’s all I focus on.
Around half of my work is UK-only, half international. I have particular expertise across Europe, North America, South Africa, SE Asia and Australasia. (I’m still waiting for that elusive first project in Antarctica.) I have long-established networks of global research partners, ensuring a consistent, high-quality and seamless resource. I usually take a lead role in co-ordinating international qual projects but I also enjoy working in a market-specific role on global projects.