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Dean Murley

Owner, White Tiger


Transformational Strategic Qualitative Insight

Intelligent. Vivacious. Unique.


We inspire our clients with transformational strategic qualitative insight.

Since our inception in 2008, White Tiger has grown through personal recommendation and repeat business.

We love working with many of the most loved and well-known brands in the UK and overseas, helping them to reach new heights, including record-breaking campaigns and many successful product launches.



Dean has worked in insight since 1998, soaking up learning from a variety of inspiring agencies in the UK and Australia.

He is a member of the Association of Qualitative Researchers and Independent Consultants Group.

When not working or with the mini tigers, he’s usually in marathon training, reading about running, trying to play guitar, or at the football.