Dean Murley

White Tiger


White Tiger: Strategic Qualitative Insight


Where are we now and how can we be better?
Ethnography and consumer understanding
Trend and future thinking
Knowledge audits
Training and consumer immersion

Where do we want to be?
Brand development

How do we get there?
Comms and creative development
Packaging and brand presentation
Retail and shopper


Our all-director level team inspires our clients with transformational strategic qualitative insight that consistently delivers tangible value to their businesses.

Since our inception in 2008, our business has grown through personal recommendation and repeat business. We love working with many of the most loved and well-known brands in the UK and overseas, helping them to reach new heights, including record-breaking campaigns and many successful product launches.


Prior to White Tiger’s beginnings in 2008, Dean worked for a decade at a variety of agencies specialising in different areas of insight across an array of industry categories. He is eternally optimistic, which is just as well, given the sports teams he supports.


  • Advertising & Media
  • Entertainment, leisure & travel
  • FMCG
  • Retail

Skills & Services

  • Ethnography
  • Online/Mobile
  • Qualitative