Debbie Moorcroft

Overview

Moorcroft Market Research have been unfurling insights for our clients since 1999. We have an equal passion for both qualitative and quantitative research, and often work on multi-methodology projects.

Services

We work for larger market research agencies, other marketing consultancies and directly for a range of end clients. We undertake both qualitative and quantitative research and particularly enjoy being able to integrate these different methodologies to offer a full picture to our clients.

As well as offering all standard market research techniques, Moorcroft Market Research also offers coding and data processing services.

We have wide ranging expertise, particularly in the charity sector, financial, consumer, fmcg, promotions, retail and business-to-business.

About

I have over 20 years experience in market research, but am still as passionate about it as when I started out. I love finding out more about how people make decisions, digging deep into the data we gather, and getting up close and personal with the incredible range of participants we meet in our many qualitative projects. I thrive on making connections- whether that's with people or through the in-depth analysis process I employ on my projects.

I'm also a keen runner and walker, play (some might say) a LOT of tennis and enjoy several voluntary roles as a Guest Lecturer at Durham University Business School, and supporting people learning new skills at my local hospice and recently with the local NHS Vaccination Centre too. My biggest personal challenge at the moment is learning to play the cello!