Debbie Moorcroft

Moorcroft Market Research

Moorcroft Market Research is a small but enthusiastic quantitative and qualitative research partner

Services

We work for larger market research agencies, other marketing consultancies and directly for a range of end clients. We undertake both qualitative and quantitative research and particularly enjoy being able to integrate these different methodologies to offer a full picture to our clients.

As well as offering all standard market research techniques, Moorcroft Market Research also offers coding and data processing services.


Speciality

Charity sector, financial, consumer, fmcg, promotions, retail, business-to-business


Background

Debbie worked in large research agencies for 5 years, and was a Research Manager of a busy ad hoc team. She was primarily engaged in researching fmcg and other consumer related topics, but also conducted many financial, retail and b2b projects. In 1999 she decided to set up Moorcroft Market Research, and was then joined by her husband, Dean, who provides DP services internally and to other agencies.


Sectors

  • FMCG
  • Retail

Skills & Services

  • Data Processing & Reporting
  • Qualitative
  • Quantitative
  • Recruitment and Fieldwork