Debbie Moorcroft

Moorcroft Market Research

Services

We work for larger market research agencies, other marketing consultancies and directly for a range of end clients. We undertake both qualitative and quantitative research, as well as video observation research, and particularly enjoy being able to integrate these different methodologies to offer a full picture to our clients.

As well as offering all standard market research techniques, Moorcroft Market Research also offers data processing services.


Speciality

Business to business, financial, consumer, fmcg, promotions, retail, charities. We also have particular experience of video observation research techniques, and offer our in-house DP to other agencies and researchers looking for quality, affordable DP


Background

Debbie worked in large research agencies for 5 years, and was a Research Manager of a busy ad hoc team. She was primarily engaged in researching fmcg and other consumer related topics, but also conducted many financial, retail and b2b projects. She also led the video observation team, as well as managing standard qualitative and quantitative projects.

In 1999 she decided to set up Moorcroft Market Research, and was then joined by her husband, Dean, who provides DP services internally and to other agencies.


Sectors

  • FMCG
  • Retail

Skills & Services

  • Data Processing & Reporting
  • Qualitative
  • Quantitative
  • Recruitment and Fieldwork