Deborah Simmons
Overview
Camino Insight (est. 2013) collaborates with brands who are genuinely customer focused. User-led design and the future of work are at Camino’s heart centre. Founder and Director, Deborah is driven by the desire to surprise and delight her clients.
Services
Sector Experience:
Digital & media | Future of work & workspace design | Social | Finance | Health & leisure | Entertainment | Automotive | Charity | Travel & Tourism | Young & harder to reach audiences | FMCG
Project Experience:
UX Research lead | NPD | Creative & product development | Business & brand strategy | Audience immersion
Asynchronous & synchronous online qual (Remote & f2f user testing, online communities, digital ethnography, online groups), plus all the traditional qual methodologies & a smattering of quant thrown in for good measure.
About
A project may be designed strategically, carried out without a hitch and even reported beautifully, but unless it has actionable impact on the business it is no more than interesting. I always focus on providing appropriate and actionable recommendations for my clients, that answer their project objectives, and feed into their overall business objectives. When a client leaves a debrief knowing exactly what steps they need to take, I feel I have done my job well.