Deborah Simmons

Camino Insight Ltd

Strategic Insight Consultant, Keynote speaker & Future of work specialist

Services

Sector Experience:

Digital & media | Future of work & workspace design | Social | Finance | Health & leisure | Entertainment | Automotive | Charity | Travel & Tourism |FMCG

Project Experience:

UX Research lead | NPD | Creative & product development | Business & brand strategy | Audience immersion

Asynchronous & synchronous online qual (online communities, digital ethnography, web-chats, forums, realtime Zoom groups), plus all the traditional qual methodologies & a smattering of quant thrown in for good measure.

 


Speciality

User Centred Design Research

Deborah’s qualitative and quantitative research experience spans a broad spectrum of sectors and mix of methodologies. She approaches every project with genuine curiosity, an open mind and an extensive toolbox. In recent years, the lion’s share of her insight work has been in the digital media and innovation arena, with a growing focus on helping brands and organisations to optimise their digital / mobile properties. She has worked as a specialist User Experience Lead Researcher within design teams in global digital agencies, including: Publicis Sapient, Razorfish, Lowe Profero and Digitas LBi, and has also conducted full-service ad-hoc research for startup digital brands through her company, Camino Insight.

Future of Work

In recent years, Deborah has also utilised her experience and research as a digital nomad and remote worker to formulate a workshop designed to help businesses transition to remote working. Her knowledge of what underpins the success of a distributed team – and how to implement this, gives her an extra edge of how to be an effective remote worker and remote team leader.

Impactful Insights

A project may be designed strategically, carried out without a hitch and even reported beautifully, but unless it has actionable impact on the business it is no more than interesting. I always focus on providing appropriate and actionable recommendations for my clients, that answer their project objectives, and feed into their overall business objectives. When a client leaves a debrief knowing exactly what steps they need to take, I feel I have done my job well.


Background

Following my early interest in marketing, I started out as a client-side marketing executive for a number of consumer publications (including TVTimes, What’s on TV, Loaded, Nuts, Uncut and NME). Over the years I became increasingly intrigued by underlying consumer behaviours, so after helping to successfully launch Nuts magazine I decided a role in research would encapsulate all the things I felt I excelled at and wanted as part of my career moving forward.

During the last 14+ years I held a number of agency insight roles for before starting Camino Insight in 2013.

I am London born and bred, location independent (currently based in North London) and well travelled. I have an insatiable curiosity into people and problem solving, and a keen eye for aesthetics.

 

 


Sectors

  • Advertising & Media
  • Automotive
  • Charities & Not-for-profit
  • Children & Youth
  • Financial
  • IT (inc Ecommerce)

Skills & Services

  • Ethnography
  • Online/Mobile
  • Qualitative
  • Specialist techniques
  • Workshop facilitation