DD: Unique Insight to Inform & Inspire
DD is a creative and strategic research consultancy.
We help brand leaders gain competitive advantage in the marketplace by inspiring and informing their decision-making through strategic insight.
Our offering—evidence-based and innovative—brings together an understanding of the client’s business as well as the cultural context of brand and user.
Our approach is founded on our experience of empirical research–qualitative & quantitative, creative problem solving and knowledge of new behaviour and marketing science.
Full-range research and brand consultancy: methodology tailored to client objective and customised to local market; analysis sensitive to culture and people:
1. Research design: with a view to answering client brand’s questions and inspiring informed action
2. Setup and recruitment: determine participant criteria–consumer or expert–and compose screeners
3. Addressing issues: formulate questions and write discussion guides in a way that would elicit open response
4. Fieldwork: go into market, talk to people–in situ or viewing facility–and collect visual and verbal data
5. Analysis: report in English or Japanese to answer client’s questions and inspire informed action