Drago Djourov

DD Research


Qualitative researcher and strategist with 20+ years in Asia


DD: Unique Insight to Inform & Inspire

DD is a creative and strategic research consultancy.

We help brand leaders gain competitive advantage in the marketplace by inspiring and informing their decision-making through strategic insight.

Our offering—evidence-based and innovative—brings together an understanding of the client’s business as well as the cultural context of brand and user.

Our approach is founded on our experience of empirical research–qualitative & quantitative, creative problem solving and knowledge of new behaviour and marketing science.

Full-range research and brand consultancy: methodology tailored to client objective and customised to local market; analysis sensitive to culture and people:

1. Research design: with a view to answering client brand’s questions and inspiring informed action

2. Setup and recruitment: determine participant criteria–consumer or expert–and compose screeners

3. Addressing issues: formulate questions and write discussion guides in a way that would elicit open response

4. Fieldwork: go into market, talk to people–in situ or viewing facility–and collect visual and verbal data

5. Analysis: report in English or Japanese to answer client’s questions and inspire informed action



  • Expertise in travel, entertainment, hospitality and F&B
  • Expertise in finance and insurance
  • Expertise in healthcare and pharma
  • Experience in technology and FMCG


  • Projects in Japan every 2 or 3 months.
  • Regular work in China and South Korea, and across South-East Asia: Indonesia, Malaysia, Singapore etc..
  • Also worked in Australia, Russia, the US, Brazil, Mexico and the UK, etc.


  • 20+ years of first-hand experience of Asian cultures, and immersion in retail environment and categories.
  • Fluency in a number of languages that enable reading of cultural patterns and individual drives.
  • Profound understanding of client business in cultural context, relevant business traditions and relationships.


  • Research and brand consultancy experience on five continents.
  • Living and working in Asia since 1997: Japan, Hong Kong and Singapore. Now, based in Tokyo and Singapore.
  • Speaks fluent English, Japanese, Russian and Bulgarian.
  • Previously with TNS and Flamingo.
  • BA in Sociology and Social Psychology, and MA in Behavioural Sciences from Hitotsubashi University, Tokyo.


  • Advertising & Media
  • Entertainment, leisure & travel
  • Financial
  • Retail

Skills & Services

  • Data Processing & Reporting
  • Ethnography
  • International
  • Online/Mobile
  • Qualitative
  • Quantitative
  • Recruitment and Fieldwork
  • Secondary Research (data mining, desk research, web analysis)
  • Specialist techniques
  • Workshop facilitation
  • Desk Research