Felicia Schwartz

Overview

Beyond its core expertise in China, ChinaInsight covers East ( Japan, Korea...) and South-East Asia ( Malaysia , Indonesia, SGP, Vietnam, Thailand etc. ) with a strong specialism in qualitative research and semiotics

Services

China Insight is a boutique research&strategy consultancy specialising in the Chinese & Asian markets and consumers. We provide strategic and practical solutions to brands and businesses based on a deep understanding of local culture and consumer trends. Based across East & SE Asia and in London, our team of strategists, researchers and semioticians have their finger on the pulse of the Asian consumers, informing you in real time what they think and want, helping you to decode trends and attitudes and ensuring you resonate locally! ​

• We help​ innovate and launch new products or service into China and Asia

• We adapt your brand positioning or communication for China and Asia

• We use semiotics and sensorial methodologies to fine-tune brand strategies for China and Asia

About

When I was a child, my father came back from business trips to Hong Kong with beautiful Cheongsam dresses as gifts for my mother and me. My mum would get gold, me silver. What is the root of one's fascination for a culture ? It can be childhood memories like this or later exploration at Uni.  I found myself traveling with my father, then with my elder brother to the Far East in my late teens, and I chose to do my first Uni internship with Time Magazine in Beijing. After this incredible experience I was both hooked and "marked". China was on my C.V. and I kept being sent back.  This accounts for the fact I spent 14 years working in China in my 30's, married and had my first child there. As a Strategist in a major ad agency, I managed many regional accounts and traveled widely through East and SE Asia for work.  Asia feels like home and is also still the source of endless fascination due to its cultural richness and diversity.