Frank-Thomas Naether

Naether Marktforschung GmbH



With more than 30 years of active experience as a qualitative researcher I feel comfortable with the broad spectrum of methodologies. However my focus is on face-to-face; i.e. focus groups, IDI’s, workshops etc. – classic offline as well as online.


  • Advertising & Media
  • Children & Youth
  • Consumer durables
  • FMCG

Skills & Services

  • Ethnography
  • International
  • Qualitative
  • Workshop facilitation