Frank-Thomas Naether

Naether Marktforschung GmbH


With more than 25 years of active experience as a qualitative researcher I feel comfortable with the broad spectrum of methodologies. However my focus is on face-to-face; i.e. focus groups, IDI’s, workshops etc.

Online qualitative research is a highly relevant enrichment of ‘classic’ qualitative research and thus has become more important in the set of tools I use.


  • Advertising & Media
  • Children & Youth
  • Consumer durables
  • FMCG

Skills & Services

  • Ethnography
  • International
  • Qualitative
  • Workshop facilitation