Gunther Meert

Proquest Research

Specialist in healthcare and consumer research.

Services

Gunther can support you with your qualitative and small-scale quantitative research. Either offering help with part of the project or conducting the full project for you. He is experienced in a range of qualitative research techniques, including focus groups, face-to-face depth interviews and web-based/telephone depth interviews.

Types of projects recently worked on include:

  • Prototype testing of grooming product (qualitative, focus groups)
  • Patient satisfaction survey (quantitative)
  • Testing of patient information literature for a rare disease (qual, web-based video interviews)
  • Interviews with terminal cancer patients and their carers (qualitative, face-to-face depth interviews)

Specific elements of research he can help with:

  • Moderation (in English) with a range of different respondent types, including consumers, healthcare professionals, patients and minority groups (e.g. LGBTQ+)
  • Report writing (quantitative and qualitiative)
  • Design of research materials
  • Attendance and client management at central location viewing days
  • Market research training
  • Bespoke UK market research projects

Speciality

Qualitative research on sensitive/emotional subjects; for example research:

  • with cancer patients and carers
  • use of dating apps
  • self-grooming products

Background

Gunther has been working in the market research industry for over 20 years, having previously worked at three market research agencies, working on both UK and multi-country studies. Experienced in both qualitative and quantitative market research, across many industries, including FMCG, events, publishing, digital, not-for-profit, government organisations and healthcare/pharmaceutical.

Clients he has worked for include:

  • General Mills (Haagen Dazs ice cream)
  • Abbott
  • Pierre Fabre (Avene)
  • Panasonic
  • A dating app company
  • An events company
  • Various pharma companies (incl. Gideon Richter, Amgen, Roche)

In addition to being a member of the ICG, he is a member of the Market Research Society (MRS) and the Association of Qualitative Research (AQR).

This background means he has a good basis with which to both advise on research approaches, as well as ensure the smooth running of the project.

 


Sectors

  • Advertising & Media
  • Business to business
  • Charities & Not-for-profit
  • Consumer durables
  • FMCG
  • Government, social research, education
  • Minorities
  • Pharmaceuticals & Healthcare

Skills & Services

  • Data Processing & Reporting
  • International
  • Online/Mobile
  • Qualitative
  • Quantitative