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Ryan Howard

Marketing Science Consultant, Malliavin


Supporting agencies and independent researchers with white labelled marketing sciences. I combine traditional statistics and cutting edge data science to produce innovative deliverables that to boost my clients' strike rates, profitability, and client retention.


I operate as the analytics resource for small and medium sized agencies, helping researchers answer briefs and design cost effective research with impact.

  • Key Drivers, data modelling & Kano
  • Segmentation
  • Max Diff, Conjoint & Price Optimisation
  • Data Fusion
  • Text Analysis / NLP

I'll help you build in analytics into your offering and support you the entire way. I typically deliver online in fully white labelled DIY tools, under your own domain, in your own branding - you are fully in control of the insight.


I bring 20 years experience agency side experience and 2 years as an independent consultant,

I am also Research Live's Analytics contributor, with papers at the inaugural Earl conference for R users, the Sawtooth Software European Conference for conjoint researchers and MRS's Big Qual Live 2022.

I began my career in statistics, as a tutor at lecturing weekly classes in Research Methodology and Statistics from 2001-2004. I have since trained hundreds of quantitative researchers, including teams at among others, Renault, Channel 4, Associated Newspapers, Heathrow Airport, the FT, and the BBC. At Kantar Media, I designed and maintained the industry’s most well-known data fusion products. At Simpson Carpenter, I led my team to a handful of industry firsts, launching among others, tkkr and Babbage. In 2022, I launched my own product to market, bigqual.co.uk, an AI driven data integration platform for qualitative researchers.