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Hugo Reynolds

Reynolds Research


Reynolds Research offers thoughtful, independent, qualitative insight to suit all budgets.


Whatever market research challenge you bring to Reynolds Research, we will always take the time to think about how best to approach this and find an approach that works within your budget and within your timelines to deliver valuable qualitative insight.

Hugo has wide experience of traditional qualitative methods such as focus groups and depth interviews and can apply these approaches in different settings e.g. conducting groups online. Hugo also has a strong background in observational and participatory methods: enabling projects to step beyond what people say, to consider how they think and behave.

We love speaking to new people. So, please contact us, and let's see how we can help you impact your business growth.



Hugo is a lifelong researcher.  Having worked in agency, academic, and collaborative market research for over twenty years, with more than ten years as an independent focussing on qualitative insight, Hugo has experience in a wide variety of research approaches, and has spent thousands of hours studying and observing people.