Jane Cameron

Cameron Research

Services

I offer a full-service consultancy, working with small and large companies, agencies and other consultants to develop brands, products, markets and customers using the following techniques:

  • Quant research:telephone/f-t-f
  • Brand/market health check
  • Data review/interpretation
  • Qual research- depth/focus groups
  • Brand consultancy
  • NPD/product development

Speciality

My experience includes developing and managing research projects, consultancy and ATL/BTL planning and I have worked across a wide range of sectors in both FMCG and B2B. My key specialist sectors are:

  • food and drink (consumer, food service retail and wholesale)
  • health & beauty
  • publishing

My specialist area is using research to develop sales/marketing effectiveness and business growth

Background

I have worked on both the research agency and client-side for over 18 years and launched Cameron Research in 2005; my previous experience includes:

  • Research and Planning Manager – Jim Beam Brands International
  • Research Director/Innovation Manager -IMP Publishing Inc
  • Associate Director (FMCG) – RSL-IPSOS

I am a past committee member for MRS Scotland and I also work with a not-for-profit organisation which promotes confidence and effectiveness in communication

Sectors

  • Consumer durables
  • FMCG

Skills & Services

  • Data Processing & Reporting
  • Qualitative
  • Quantitative
  • Recruitment and Fieldwork
  • Specialist techniques
  • Workshop facilitation