Jane Morgan

JEM 9 Marketing Consultancy

Helping You Understand Customers.20 Years in the IT Industry


Jane helps business owners and leaders better understand customers to reach business objectives.

Assignments include:

  • Learning from customers using a rich array of data sources and expert methodologies.
  • Creating customer personas and customer journey maps for use in product development, go-to-market strategy, and customer experience.
  • Undertaking market research to scope market size, segmentation, and competitive analysis in unfamilar geographies or market spaces.
  • Identifying and prioritizing market and customer knowledge gaps.


Having learnt her trade at a market-leading NASDAQ corporation, Jane brings her deep market research, marketing strategy, and product development skills to your organization or project. 


  • Business to business
  • Industrial, manufacturing & logistics
  • IT (inc Ecommerce)

Skills & Services

  • Ethnography
  • International
  • Secondary Research (data mining, desk research, web analysis)