Jay Zaltzman

Overview

We help companies understand American customers including U.S. customer attitudes as well as differences between regions and subgroups in the US. Emphasis on understanding emotional and subconscious motivators to inform client strategy. Qualitative research, customer/user experience, behavioral science, NLP.

Services

We work with companies to develop effective marketing strategies and successful brands, by uncovering what truly motivates their prospects and customers. We utilize the principles of behavioral science to understand both the rational and the emotional sides of customer decision-making.

We also help international companies succeed in the United States by decoding the expectations, behaviors, and cultural nuances of American customers. Many brands underestimate how different the U.S. market can be, leading to costly missteps. We help ensure that foreign companies enter and grow with confidence, backed by clear insight into what U.S. customers truly want.

We oversee and conduct market research, including qualitative research, customer experience research and user experience research. We then work with clients to understand the implications of the research and develop actionable steps to translate research into business results.

About

I bring more than 20 years of experience as a qualitative researcher, including leadership as past president of the Qualitative Research Consultants Association (QRCA). My work combines deep listening skills with a structured approach to uncovering patterns, tensions, and opportunities in what customers say and do.

Colleagues describe me as empathetic, insightful, and pragmatic. My goal is always the same: to understand customers'  true motivations, helping clients avoid missteps and unlock real growth opportunities.