Jeff Deighton

Overview

Insights | Consequences | Recommendations
B2B | B2C | Energy | Fintech | FMCG | Industrial & Manufacturing | Pharma

Services

As omni-researchers, we are recognised as B2B experts who understand the B2C world too.

We answer tricky & knotty business questions in commercial context and help to confirm hypotheses, or unlearn established beliefs, without knocking down hard-won internal progress.

We do our utmost to ensure our clients never fail-forward. We work in six broad business verticals, supporting organisational change and continuous improvement. Some of our client relationships now go back 3 decades.

Our brand promises are Quality, Speed and Value. You will never be treated as just a number or a problem.

Much of our work is in the innovation pipeline – from identifying the resonant insight and what appeals to customers and consumers in the value proposition, to strengthening the offer, packaging, and price positioning by sales channel.
We will highlight areas which require improvement and identify compelling narratives to drive trade advocacy and PR narratives.

We are equally comfortable in primary Qualitative and Quantitative research and the initial Discovery Phase Landscaping from Secondary/Desk research.

We are AE Certified.

About

Having spent a decade founding & growing an international group based in Germany, I appreciate strategic thinking and having “order in everything and everything in order”. Project Management is one of our key strengths.

I founded insight engineers back in early 2003 with Qualitative partners. This fusion of expert Qual-Quant has been pivotal in delivering grounded insights. We look out for the implicit and unsaid, as well as the explicit and stated. We appreciate how intuition, instinct and brand personality build growth on top of benefits.

Having a progressive mindset and the desire to embrace change and agile technology solutions is an inherent given in our quest to engage target groups positively to investigate and provide answers to issues. We utilise leading research platforms: Qualzy, Qualtrics and Nvivo.

My wife and I have been blessed with 4 children who work with languages.  Givers gain, it is important to put something back into life - I have enjoyed coaching cricket to children aged 8-15 for the last decade.