I began my research career at CRAM International in Covent Garden where I conducted extensive analysis on a wide number of projects for a varying client base including Texaco, Venture Studios, Castrol, Kraft, The Laughing Cow and Unilever. I then moved to Kolbeco Research where I conducted focus groups, accompanied shops and depth interviews and gained much experience in Shopper work and Haircare.
I then spent nearly 5 years at TNS RI where I worked first across Consumer and Technical/Specialist divisions and then focused on Consumer. In addition to my client work, during my time at TNS RI I co-ran the Storytelling initiative and also led a project to research international relations across TNS Qual teams around the world, as well as internal research on employee morale in the Quantitative team.
QualiProjects came into existence in March 2012 when I needed to free up some time in order to complete my Psychotherapy 4 year diploma with client hours and clinical work. Since then, I have worked with other agencies and with direct clients on brands such as Unilever, Diageo, P&G, MANE Flavours, Kerry Foods, Busy Bees Nurseries, Smooth and Real Radio, Kinectic, Twitter, the Irish Road Safety Authority and Keep Britain Tidy to name a few. My projects have taken me from from Uganda to Brazil and from Ireland to Russia. I have run online communities in different languages with respondents from countries such as the UK, Spain, Brazil, Colombia, Korea, Australia, Ireland and the USA.
I speak fluent Spanish and Portuguese and advanced French. I still practice psychotherapy and run couples workshops as well as running charity FSIP (www.fsip.eu)