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Joe Bonnell



Ethnographer and Qualitative Researcher | Visual Anthropologist | Documentary Photographer and Filmmaker

I design and conduct context-rich and person-centred qualitative research in the UK and internationally. My approach is characterised by collaboration, curiosity, empathy and in-depth analysis


I have over 20 years’ research experience, working with brands, media agencies, broadcasters, charities, NGOs and public bodies in both the UK and internationally. I have conducted and overseen research projects in over 15 countries.

I have an MA (Distinction) in Visual Anthropology from The University of Manchester, which is recognised as the world’s leading centre for visual anthropology. I incorporate ethnographic filmmaking, documentary photography, observation and participatory methods into my work, alongside focus groups, interviews and online and remote ethnography approaches.

Since 2013 I have run OpenQuestions (www.openquestions.co.uk), which operates in the space where research and training meet - delivering great qualitative research and helping people to become better researchers by training, coaching and mentoring them on live projects.

Through OpenQuestions I have trained and mentored researchers around the world from Pakistan to Papua New Guinea, London to Lagos and many places in between. I work hard to help people grow their research skills and confidence, with an emphasis on research-design, facilitation techniques and analysis.