The answer for in-depth quality research in France
Jonathan Wilson set-up Wilson Qualitative Research Consultants as a full service Paris- based qualitative market research agency in 1997.
The outfit’s intent and purpose is to help clients – whether brands or research agencies – understand the French market and customers. And we feel we are in a unique position to do so through our experience, skills and bi-cultural background.
We like to question, no question about that! Question to better understand what’s happening and why it is. And with that, explain it so that clients can, in the end, make the best informed marketing decisions.
Working a great deal on international studies, we know how to ‘fit in’ and match the requirements a leading agency will undoubtedly have, the aim being to help them as smoothely as possible for the local leg we’re involved in. We’ll also contribute helpful advice and suggestions, at a practical or strategic level, to be as best a team-player as you can find.