Karen Cooper

Living Brands Ltd

Services

Qualitiative research (on and offline, consumer, B2B, employee)

Workshop facilitation

Data distillation

Social media intelligence

Training


Speciality

A top down, methodology-neutral approach to brand consulting.


Background

Employment

Recruited from university to US based management consultancy firm, Monitor where she stayed for 2 years, consulting across a wide variety of industries. Developed a keen interest in consumer dynamics so switched to advertising planning, firstly at Burkitt Weinrich (Southern comfort, Baileys, Malibu, Vanish, Finish)¬† and then at AMV BBDO. Planned at Board¬† level there for a futher 8 yearson many high profile accounts including Sainsbury’s, Volvo, Aviva, COI and Mars. Often conducted qualitative research for clients, and in 2007 left to set up Living Brands, offering high quality research and other related brand planning services.

 

Education

Graduated from Gonville and Caius College Cambridge with a 2:1 in Economics (part I ) and Social and Political Sciences (part II).


Sectors

  • Advertising & Media
  • Children & Youth
  • Financial
  • FMCG
  • Grey market
  • Pharmaceuticals & Healthcare

Skills & Services

  • Data Processing & Reporting
  • Online/Mobile
  • Qualitative
  • Quantitative
  • Recruitment and Fieldwork
  • Research venue/studio hire
  • Secondary Research (data mining, desk research, web analysis)
  • Specialist techniques
  • Transcription & Translation
  • Video/audio services
  • Workshop facilitation