Karen Cooper

Living Brands Ltd


I am a brand strategist and insight practitioner


Brand strategy and planning

Qualitiative research (on and offline, consumer, B2B, employee)

Quantitative research

Workshop facilitation

Data distillation

Social media intelligence



A top down, methodology-neutral approach to brand strategy and insight.



Recruited from university to US based management consultancy firm, Monitor where she stayed for 2 years, consulting across a wide variety of industries. Developed a keen interest in consumer dynamics so switched to advertising planning, firstly at Burkitt Weinrich (Southern comfort, Baileys, Malibu, Vanish, Finish)  and then at AMV BBDO. Planned at Board  level there for a futher 8 yearson many high profile accounts including Sainsbury’s, Volvo, Aviva, COI and Mars. Often conducted qualitative research for clients, and in 2007 left to set up Living Brands, offering high quality research and other related brand planning and strategy services.



Graduated from Gonville and Caius College Cambridge with a 2:1 in Economics (part I ) and Social and Political Sciences (part II).


  • Advertising & Media
  • Children & Youth
  • Financial
  • FMCG
  • Grey market
  • Pharmaceuticals & Healthcare

Skills & Services

  • Data Processing & Reporting
  • Online/Mobile
  • Qualitative
  • Quantitative
  • Recruitment and Fieldwork
  • Research venue/studio hire
  • Secondary Research (data mining, desk research, web analysis)
  • Specialist techniques
  • Transcription & Translation
  • Video/audio services
  • Workshop facilitation