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Karen Elton

Elton Research


Blending qualitative and quantitative research to best meet the challenge at hand.


In depth practical experience in both qualitative and quantitative research techniques (from videography and online communities to stakeholder workshops and quantitative surveys) and how to combine multiple techniques to test out particular hypotheses & to provide a richer picture of the issue under investigation. Working in partnership with agencies and directly for clients. Sector experience spans the private and not for profit sectors, but with particular emphasis on financial services, business to business services, education, technology, and the arts/culture.

Particularly interested in Impact & Evaluation studies, Customer/Employee engagement, propositon testing, and social & consumer trends.


Over 25 years of market research experience gained in full service agencies such as BMRB and TNS, as Head of Research at strategic marketing consultancy The Henley Centre (5 years), as Director of Research at Experian Future Foundation (3 years) and since 2009 as an independent researcher.