Kathryn Coles

Overview

We specialise in qualitative research - both online and face to face. With almost 30 years experience we've covered most sectors but particularly enjoy media, retail, fashion and kids work.

Services

Kathryn offers exceptionally high standard qualitative research - what you see is what you get, there's no delegating or farming out to juniors! We offer all forms of qual methods, both online and face to face. Media research (TV. print, digital) is a big focus, plus brand / advertising / other comms development across numerous sectors. Further areas of specialism include: kids research; betting / gaming; retail;  travel and tourism.

White Rabbit Research was recently shortlisted for the MRS / ICG 20203 Award for Independent Consultant of the year, for their work with the CCC (the Children's Coaching Collective).

About

I live with my two teenage daughters and Alfie the cockerpoo.  When I’m not working I am usually to be found chasing the dog around the park and enjoying a cocktail or two (not generally at the same time, unless it has been a particularly hard day).  I enjoy getting out of London to visit my family back in Devon, and always relish an opportunity to get to the coast, whatever the weather. I love comedy, the theatre and music festivals (I have managed to bag a Glastonbury ticket for the past two years, which were both amazing experiences), as well as travelling to new destinations – Istanbul was a recent highlight.

I am a fully paid up member of the following organisations: MRS (Associate Membership), AQR and the ICG.  I am also DBS checked, so able to conduct research with children and young people under the age of 16, as well as other audiences such as prison offenders, etc. I was a governor at my children’s primary school until Martha left in 2020.