Kathryn Hall, BA, MA, CMRS

True Insights - For the love of good research


An industry recognised qualitative researcher with multi-sector experience including charities.


True Insights For the love of good research MRS Company Partner
  • True Insights is a qualitative research consultancy led by Kathryn Hall, an industry recognised qualitative research professional
  • We have expertise in face-to-face and online qualitative methodologies
  • We are true explorers who develop deeper and closer connections using coaching centred techniques and tools to provide answers grounded in evidence without being constrained by it
  • Most work is full-service qualitative research and other support can be provided including help with proposal writing, pitches, the design of research material, fieldwork, analysis and debrief output including presentations
  • We also work with quantitative collaborators to deliver full-service research
We have expertise in a wide range of traditional and online methodologies including:
  • Focus groups, workshops and depth interviews
  • In-store ASTs, intercepts and observations
  • Online bulletin boards/ asynchronous research
And also
  • Filmed ethnography
  • Car clinics
  • Customer closeness workshops
We enjoy providing support to research agencies and our own end-clients Sectors include:
  • Charities/ not for profits including the British Red Cross, Battersea Dogs & Cats Home, Save the Children, Age UK, Macmillan, and more
  • FMCG, Coke Cola, Del Monte and many more
  • Advertising, briefing ad agencies on behalf of charities and FMCG clients
  • Broadcast media, including Sky and ITV Britbox
  • Publishing including Penguin
  • Government, including local councils, the Women and Equality Unit, Houses of Parliament
  • Regulatory bodies, including Ofcom (see published papers)
  • Financial, including HSBC, Fidelity and Lloyds banking group
  • Automotive (including EV/ PHEVs) Porsche, BMW, Mini, Nissan, and recently MG and Polestar.
We enjoy working on these types of projects:
  • Ad concept testing
  • Communication strategies
  • Elevator pitch
  • Brand refresh
  • Refocus legacy strategies for charities
  • Engaging and empowering younger supporters for charities
  • Opportunity creation and ideation
  • Innovation development
  • New Product/ Service Development
  • Packaging
  • Consumer journeys
  • Website development
An office in Surrey and in the north of England.  Research can be conducted across the UK and overseas. A Market Research Society Company Partner and member of the AQR


Multi-sector experience conducting qualitative research for a range of research agency clients and multi-sector end clients including charities, not for profit, government, FMCG, Ad & media, retail, financial, and automotive. We particularly like working on projects that have a positive social impact and have particularly close links with the charities sector and Kathryn recently spoke at the Institute of Fundraising and published material Remember A Charity conference. Specialist experience includes researching sensitive subjects with children, teens and young adults, elderly people, and minority groups including BAME, LGBT, disabled people and people affected by cancer and people living with cancer  


Before setting up my own consultancy I worked for large research agencies Kantar and GfK and a couple of smaller companies.  I've also freelanced successfully for 12 years. I've gained a wide range of experience across multiple sectors including charities, not-for-profit, government, FMCG, Ad & media, retail, financial, and automotive. PUBLISHED PAPERS, & CONFERENCES
  • A Certified Member of the Market Research Society for many years
  • Co-led a creative thinking seminar at the Institute of Fundraising Conference in 2019 and co-wrote published research on legacies at the Remember A Charity conference the same year with OKO
  • Co-wrote Representation and Portrayal on BBC TV published report on behalf of Ofcom (2018) with Kantar
  • Contributed to two published reports in 2018 for Reuters Institute Study of Journalism, relating to the future of news and the rise of WhatsApp with Kantar
  • Published paper - Channel 4’s delivery of the public service broadcast remit on behalf of Ofcom (2017) with Kantar
  • Presented/ co-wrote a report on behalf of HSBC at the National Union of Students Conference (2009) with Gfk NOP
  • Wrote a published report in 2003 for the Women & Equality Unit (previously part of the Cabinet Office) with GfK NOP
  • Presented and published a paper at the 2001 Market Research Society Conference with the Community Fund (National Lottery Charities Board) with GfK NOP


  • Advertising & Media
  • Automotive
  • Business to business
  • Charities & Not-for-profit
  • Children & Youth
  • Consumer durables
  • Entertainment, leisure & travel
  • Financial
  • FMCG
  • Government, social research, education
  • Minorities
  • Retail
  • Utilities

Skills & Services

  • Business services for market researchers
  • Data Processing & Reporting
  • Ethnography
  • International
  • Mystery shopping
  • Online/Mobile
  • Qualitative
  • Recruitment and Fieldwork
  • Specialist techniques
  • Workshop facilitation
  • Desk Research