- Questionnaire design and evaluation
- Positioning/branding
- Advertising
- Usability testing
- Concept testing
- Customer communication
- Pricing
- User experience
- Customer satisfaction
Speciality
Health survey questionnaire design and evaluation
Clinical outcomes assessment
Patient reported outcomes
Qualitative research
Medical communications
Background
With over 30 years experience in health-related research, I have conducted research across Europe including, the development and evaluation of health outcome assessment measures, survey design and cross-cultural research. I am also the author of the Diabetes Health Profile which is a patient self-completion questionnaire which assesses the impact on patients quality of life as a result of living with diabetes.
I have held a number of academic posts including, Visiting Lecturer, City University and Senior Lecturer, University of Hull, where as a member of a European funded research project I was responsible for the harmonisation of the cross-cultural equivalence of a survey questionnaire.
Prior to setting up my own consultancy, I was Associate Director for the North East London Consortium for Research and Development (NELCRAD) where I was responsibleĀ for the strategic development of primary care research, capacity building and programme development.
I have published widely on a range of research topics with a particular focus on patient reported outcomes and survey questionnaire design. I am a member of the Health Outcome Measures Development Team, Oxford University Innovation, as well asĀ a Certified Member of the Market Research Society.
Sectors
- Pharmaceuticals & Healthcare
Skills & Services
- International
- Qualitative
- Specialist techniques
- Workshop facilitation