Keith Meadows PhD CMRS

Health Outcomes Insights Ltd

Bringing targeted answers to your clinical and market research


  • Questionnaire design and evaluation
  • Positioning/branding
  • Advertising
  • Usability testing
  • Concept testing
  • Customer communication
  • Pricing
  • User experience
  • Customer satisfaction


Health survey questionnaire design and evaluation

Clinical outcomes assessment

Patient reported outcomes

Qualitative research

Medical communications




With over 30 years experience in health-related research, I have conducted research across Europe including, the development and evaluation of health outcome assessment measures, survey design and cross-cultural research. I am also the author of the Diabetes Health Profile which is a patient self-completion questionnaire which assesses the impact on patients quality of life as a result of living with diabetes.

I have held a number of academic posts including, Visiting Lecturer, City University and Senior Lecturer, University of Hull, where as a member of a European funded research project I was responsible for the harmonisation of the cross-cultural equivalence of a survey questionnaire.

Prior to setting up my own consultancy, I was Associate Director for the North East London Consortium for Research and Development (NELCRAD) where I was responsibleĀ for the strategic development of primary care research, capacity building and programme development.

I have published widely on a range of research topics with a particular focus on patient reported outcomes and survey questionnaire design. I am a member of the Health Outcome Measures Development Team, Oxford University Innovation, as well asĀ  a Certified Member of the Market Research Society.



  • Pharmaceuticals & Healthcare

Skills & Services

  • International
  • Qualitative
  • Specialist techniques
  • Workshop facilitation