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Kevin Simmonds

Director, Advantage Market Intelligence Ltd

Overview

Specialist in international market research and desk research for strategic market and competitor analysis.

Advantage is also located in Peru and with our trusted partners, we conduct market research throughout all of Latin America.

Services

Specialist in international market research and market and competitor analysis.

Advantage is a full-service market research company founded in the UK and also located in Peru.
Market Analysis
Over fifteen years’ experience of analysing industries, markets and competitors in the UK and internationally.
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We deliver clear, concise and fully referenced information that can be trusted and acted on.  This includes:

  • Market size
  • Macro trends driving/constraining the market
  • Profiling key companies
  • Competitor landscape
  • Detailed analysis of key competitor strengths, weaknesses, and portfolio gaps
  • Identifying routes to market & key contacts
  • Product comparison
  • Analysis of a client's own capabilities and market fit

 

Market Research

We draw from over twenty years’ experience to create the right market research solution for your business need.
You will find us a responsive partner. We believe that market research is most valuable when it’s conducted quickly, efficiently and when its results inspire action.

We conduct qualitative, quantitative and desk research in the UK and internationally.

 

Latin America Market Research

Advantage is also located in Peru and with our trusted partners, we conduct market research throughout all of Latin America, including Mexico, Central America and South America.

About

Founder and principal of Advantage:

  • 25 years’ experience spanning multiple agencies and client-side European and global intelligence roles for a Fortune 500 company.
  • A career market researcher with strong commercial acumen, experience of global B2B markets and preparing recommendations for senior stakeholders.
  • Certified Member of the Market Research Society, MRS Company Partner and ESOMAR member.

 

Examples of recent projects include:

  • UK & international political campaign research
  • Store audits: 7 countries
  • Market attractiveness: 15 countries
  • Energy forecasting market evaluation: 20 countries
  • Helping a local council decide whether to enter a new market or not.
  • Electric vehicle developments and European infrastructure
  • Water, energy and agriculture sectors in South Africa
  • UK Brexit impact (multiple sectors including oil & gas, retail, construction)
  • UK telecom infrastructure market
  • Evaluation of niche healthcare markets in Europe
  • Mobile banking and e-commerce platforms (global)
  • Insuretech developments in Latin America
  • English learning market in Mexico, Brazil and China
  • Baby food markets in Nigeria, Greece and Russia
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