Kevin Simmonds

Advantage Market Intelligence Ltd


Specialist in market analysis and international market research. Based in UK and Peru.


Insight services that includes market analysis, competitor intelligence, UK and international market research.


Market Analysis:

  • Market reports
  • Market size and forecasting
  • Market and customer segmentation
  • Trends, growth opportunities, and key drivers
  • Profiling of key customers or prospects


Market Research:

  • Quantitative: online and offline surveys, web feedback and interviews
  • Strong desk research capabilities
  • Training and tools to improve your company’s internal collaboration

Competitor Intelligence:

  • Competitor landscape
  • Competitor profiles and benchmarking
  • Activity monitoring


Market analysis and market research for UK and international markets.

Advantage Market Intelligence is based in the UK and Peru and conducts market research in Mexico, Central and South America.


Market Analysis

  • Over fifteen years’ experience of analysing industries, markets and competitors in the UK and internationally.
  • I use a robust analysis framework that can be applied to any industry combined with up-to-date information sources and a rigorous desk research process.

Market Research

  • Over twenty years’ experience (predominantly quantitative) within multiple sectors.
  • Qualitative, quantitative and desk research in the UK and international
  • Full service from initial design to final debrief
  • Collaboration and supporting other researchers
  • International fieldwork co-ordination
  • A responsive partner.


I work with an established network of international researchers for on the ground local support in all developed countries and many emerging markets.

Main specialties are:

  • Quantitative methods (e-surveys, panels, CATI and mobile)
  • Market intelligence (sizing, trends and forecasts)
  • Competitor intelligence (profiling, landscape analysis and strategy formulation).
  • B2B
  • International


Over twenty years within research including a global client side role in a Fortune 500 and several agencies:

  • Eight years managing Advantage Market Intelligence in UK and Peru
  • Six years within European and global roles managing the market intelligence for a Fortune 500 company.
  • Twelve years within commercial and public sector focused market research agencies.
  • Experience of conducting market research in over thirty countries.
  • Market Research Society Certified member and Company Partner
  • Certified MRS member and MRS Company Partner.
  • ESOMAR member


Recent strategic market assessments include:

  • Assessment of market opportunities within the water, energy and agriculture sectors in South Africa
  • UK manhole cover market and opportunities within Europe
  • Baby food markets in Nigeria, Greece and Russia
  • Third party data provider market for software developers
  • UK telecom infrastructure market
  • Retail pharmacy market landscape in Europe
  • Evaluation of niche healthcare markets in Europe
  • Mobile banking and e-commerce platforms (global)

I have a strong track record of designing and delivering effective market research and using broader market intelligence tools to deliver actionable recommendations.

In 2018, I opened the office in Peru, recruited a local team and built a network of local suppliers to support projects across all of Latin America. We have since completed a range of projects in both major countries such as Mexico and Brazil as well as smaller ones such as Bolivia and Guatemala.




  • Advertising & Media
  • Business to business
  • Charities & Not-for-profit
  • Entertainment, leisure & travel
  • Financial
  • FMCG
  • Industrial, manufacturing & logistics
  • IT (inc Ecommerce)
  • Retail
  • Utilities

Skills & Services

  • International
  • Online/Mobile
  • Quantitative
  • Secondary Research (data mining, desk research, web analysis)
  • Desk Research