Kevin Simmonds

Advantage Market Intelligence Ltd

Specialist in international market research and desk research for strategic market intelligence.

Services

I provide a range of insight services include market intelligence, competitor intelligence, market research and data analytics. All the services are linked by a common aim of driving action, improving decison making and profitability.

Market Research:

  • Quantitative: online and offline surveys, web feedback and interviews
  • Strong desk research capabilities
  • Training and tools to improve your company’s internal collaboration

Market Intelligence:

  • Market size and forecasting
  • Market and customer segmentation
  • Trends, growth opportunities, and key drivers
  • Profiling of key customers or prospects

Competitor Intelligence:

  • Competitor profiles and benchmarking
  • Ongoing industry monitoring
  • Market competitor landscape
  • Ad hoc investigations (fully compliant with legal requirements)

Data Analysis:

  • A range of tools to make better use of existing data:
    • Dashboard creation
    • Visualisation and exception reporting to clearly highlight opportunities
    • Automated reports
    • Exception reports
    • Churned and lost customer analysis

Speciality

Market intelligence and market research solutions for UK and international markets.

Offices in the UK and in Peru to support projects across all of LATAM.

I work with an established network of international researchers for on the ground local support in all developed countries and many emerging markets.

Main specialties are:

  • Quantitative methods (e-surveys, panels, CATI and mobile)
  • Market intelligence (sizing, trends and forecasts)
  • Competitor intelligence (profiling, landscape analysis and strategy formulation).
  • B2B
  • International

Background

Over twenty years within research including:

  • Five years managing Advantage
  • Six years within European and global roles managing the market intelligence for a Fortune 500 company.
  • Twelve years within commercial and public sector focused market research agencies.
  • Experience of conducting market research in over thirty countries.
  • Market Research Society Certified member and Company Partner
  • Certified MRS member and MRS Company Partner.
  • ESOMAR member

 

Recent strategic market assessments include:

  • Assessment of market opportunities within the water, energy and agriculture sectors in South Africa
  • UK manhole cover market and opportunities within Europe
  • Baby food markets in Nigeria, Greece and Russia
  • Third party data provider market for software developers
  • UK telecom infrastructure market
  • Retail pharmacy market landscape in Europe
  • Evaluation of niche healthcare markets in Europe
  • Mobile banking and e-commerce platforms (global)

I have a strong track record of designing and delivering effective market research and using broader market intelligence tools to deliver actionable recommendations.

 

 


Sectors

  • Advertising & Media
  • Business to business
  • Entertainment, leisure & travel
  • FMCG
  • Industrial, manufacturing & logistics
  • Retail
  • Utilities

Skills & Services

  • International
  • Online/Mobile
  • Quantitative
  • Secondary Research (data mining, desk research, web analysis)
  • Desk Research