Kirstie Storrar

Hold That Thought Ltd

Insight led brand strategy agency

Services

 

Projects range from innovation, positioning, market segmentation, proposition development conducted both in the UK and international markets.

We have specific expertise in FMCG, cosmetics, fragrance and personal care but enjoy challenge of adapting our skills to solve issues in new categories.


Background

Hold That Thought Ltd is an insight led brand strategy agency working in the UK and internationally

Kirstie Storrar has over 25 years of qualitative research experience and was an Insight Director at Added Value.

With a core skill in qualitative research, her skill lies in identifying and unlocking the most relevant and pertinent insights to provide direction for brands.

  • Moderation and qualitative interviewing– groups, depths, acc shops, workshops, ethnography, on line
  • Planning, running and analysis of Creative workshops – both client and consumer
  • Marketing planning and business decision making focus based on consumer or customer understanding, creative vision and strategic thinking
  • Project /account direction and management
  • International research management and conducting of US based research
  • Training marketers in consumer research Best Practice fundamentals

 


Sectors

  • Advertising & Media
  • Business to business
  • Children & Youth
  • Consumer durables
  • Entertainment, leisure & travel
  • Financial
  • FMCG
  • Government, social research, education
  • Grey market
  • Pharmaceuticals & Healthcare
  • Retail

Skills & Services

  • Ethnography
  • International
  • Online/Mobile
  • Qualitative
  • Workshop facilitation