Liz Montgomery

Sharp Research Ltd

Intelligent qualitative and quantitative research with a focus on B2B and technology

Services

Sharp Research offers a wide range of qualitative and quantitative services, with a particular focus on supporting clients with interests in technology and professional services, and including both B2B and B2C market exploration.  Part of our philosophy is that the client needs the most appropriate mix of tools, traditional and modern, primary and secondary, to arrive at the full understanding of a market or issue.

We have particular expertise in designing and running multi phase surveys for international B2B  and B2C studies which require a lot of detail in terms of logistics, accurate translations, sampling and design in order to work in different markets.

We also offer services such as desk research and audits of research materials held by clients.


Speciality

Our sector specialities include

  • B2B studies
  • Technology – business, consumer and the channel
  • Professional services
  • White and brown goods/consumer durables
  • Consumer electronics and home entertainment
  • Financial services (especially retirement products)

Our studies have covered the full product and service life cycle, but areas we have particularly focused on include

  • New product and service development
  • Market opportunity and understanding (including segmentation)
  • Buyer behaviour and retail/shopper
  • Customer satisfaction

We believe  that our clients work with us because they want not just data but also insight, and recommendations for action, as well as a good dash of common sense.  Hence our tagline

A clear view on the world


Background

Sharp Research Ltd is a small independent market research consultancy established in January 2010.  The founder, Liz Montgomery, has over 25 years of international market research experience, and has worked with a number of the leading agencies.  She is a member of the MRS, BIG and AQR.

We are able to offer the full range of market research services, either directly or in partnership with a wide and international network of market research consultants and service providers with whom we have worked for many years.


Sectors

  • Business to business
  • Financial
  • Industrial, manufacturing & logistics
  • IT (inc Ecommerce)

Skills & Services

  • Data Processing & Reporting
  • International
  • Online/Mobile
  • Qualitative
  • Quantitative
  • Workshop facilitation
  • Desk Research