Market research, data analysis, field services, innovation applied to #mrx & more!
Italian native, working in the industry since 1994, coming from a quantitative background focusing more on qualitative, especially B2B.
I have been working in the market research and market analysis field since 1994. From 1997 to 1999 I have coordinated a large scale international market research project. From 2000 to 2010 I have been consulting to market research institutes and web agencies about leveraging the Internet potential as an instrument for getting faster and better market research results. From 2010 onwards my role has become more connected with providing strategic consulting services such as market analyses as well as innovative market research applications such as e.g. prediction markets.
While I have specialised in the area of quantitative market research - I have a good background in applied statistics and I can run cluster analysis, conjont analysis, perceptual mapping, etc - more recently I have been doing several IDIs and some online focus group moderations. I am also doing desk research and moving my first steps in the field of semiotics...
Passionate mountaineer, I am also studying foreign languages: French (B2-C1) and German (B1-B2) are my focus at the moment. I am a volunteer in the regional wood fire prevention brigade - https://www.corpoaibpiemonte.it/. I am a husband and a father of one wonderful creature! Dog and cat owner.