Luca Meyer

Virasolelhs di Luca Meyer

Market research, data analysis, collaborative innovation


I have been working in the market research and market analysis field since 1994. From 1997 to 1999 I have coordinated a large scale international market research project. From 2000 to 2010 I have been consulting to market research institutes and web agencies about leveraging the Internet potential as an instrument for getting faster and better market research results. From 2010 onwards my role has become more connected with providing strategic consulting services such as market analyses as well as innovative market research applications such as e.g. prediction markets.

While I have specialize in the area of quantitative market research – I have a good background in applied statistics and I can run cluster analysisconjont analysisperceptual mapping, etc – more recently I am working to apply behavioral economics findings to more agile and mobile market research applications.


I am Italian mother tongue, with I fluent English language skills, good French, basic German, and basic Spanish.

Some of the companies I have been working for since 2000 are:

AC NIELSEN ITALY ( I have been doing some data analysis for them

BERTHOME CONSULTANTS STRATEGIES ( I managed the Italian leg of a qualitative research project related to medical applications

BOUTIK RESEARCH ( I have been doing both recruitment and B2B interviewing on their behalf

CM RESEARCH ( I have been involved with extending the panel to the Italian market

CONTACTA ( I have supplied some opinion polls to them

DATASIEL ( I provided their content management team with some training with a webanalytics application

GLOBAL DATA ( I have worked as research consultant for Italy as well as for a few other European markets

IMAGINE ( I have been doing some data analysis for them, and we also worked together to launch some innovative market research applications

IMS HEALTH ITALY ( I have been doing some data analysis for them

KINDLE RESEARCH ( I have assisted with recruiting participants to a market research project

KKIENN ( I have been working with them on setting up lead users and opinion makers selection and managing system

MATICA ( we have been working on analyzing online conversations to evaluate the judgement about a geographical area from the tourists’ point of view

NEXTPLORA ( my work has been to advise and manage online research projects, from questionnaire design to data analysis, report generation and presentation; I have also applied cluster and conjoint analysis to some business cases

PREDIKI ( I have collaborated with them on a few prediction market projects

QUAERIS ( I have helped them to set up and manage some online surveys; also we worked on a few prediction market applications to the Italian market

SAVELSBERG RESEARCH ( I have collaborated with Henrique Savelsberg to several interviewing and market analysis projects

SMITHERS ( I have done some extensive desk research and some B2B interviewing on their behalf

SPAZIOLIBERO ( On their behalf I have managed several telephone surveys, from questionnaire design all the way to report presentation

WSC ( I have realized a cluster analysis on the customer base of one large customer of theirs with the purpose to help better address marketing budget and efforts

WUA ( I have assisted them to run a data analysis related to the Italian telecom market


  • Business to business
  • Entertainment, leisure & travel
  • FMCG
  • Government, social research, education
  • Industrial, manufacturing & logistics
  • Pharmaceuticals & Healthcare

Skills & Services

  • Data Processing & Reporting
  • International
  • Online/Mobile
  • Qualitative
  • Quantitative
  • Recruitment and Fieldwork
  • Research venue/studio hire
  • Secondary Research (data mining, desk research, web analysis)
  • Transcription & Translation
  • Video/audio services