Maria Boyle

Overview

Experienced qualitative researcher and moderator with over twenty years delivering great insight.
Loves to understand client problems and find actionable solutions. Also a specialist in applied colour psychology & semiotic cultural insights and visual analysis.

Services

As a very experienced independent qualitative market researcher, I have proven ability working across consumer, specialist and business-to-business sectors for a variety of clients and agencies.

I offer a flexible approach depending on clients needs, from leading a project & coordinating across teams & markets, adding value as an insightful qualitative researcher, or extra support where needed across moderation, facilitation, writing discussion guides, analysis, write-ups etc

Using a wide range of techniques I love to uncover participants conscious and unconscious needs. Expert in brand understanding & positioning, NPD, packaging, customer service, communication & advertising development and evaluation.

As an effective and empathetic moderator I skilfully engage across diverse participants - from stakeholder workshops to  navigating the ambient aisle in-store.

• On-line research; communities, groups, depths etc.
• Face to face group discussions and depth interviews
• Ethnographic services; home visits, diaries, video experiences etc.
• Telephone interviews
• Observations
• Accompanied shopping
• Intercepts
• Workshop facilitator
• Training
• Applied colour psychology & Semiotic cultural insights.

Also as an accredited colourist and cultural insights I bring an extra dimension to brand, packaging, & logo development, understanding, and market opportunity.

I bring applied curiosity, creativity, & enthusiasm, & an adaptable & positive attitude that delivers insightful and actionable qualitative findings.

About

Since 2001 I have specialised in qualitative research and consultancy across mainly ad-hoc projects. Initially a Director at Sadek Wynberg Millward Brown I have been freelancing since 2007 as an independent freelancer.

Prior to this, I worked for 15 years in various Advertising and Media Independent agencies such as Leo Burnett, and Initiative Media in London, Banbury, Hong Kong and Kuala Lumpur, in communication planning and strategy.

Widely travelled, incurably curious and interested in understanding people and delivering actionable insights, I really understand brands, and am very experienced working with clients across different markets & sectors. I am also very flexible and happily adapt if there is a preferred way of working

My wide education has helped develop my broad range of skills and understanding across the sciences and arts:

• BSc (Hons) degree in Geography with Environmental Science
• First Class Post Graduate Diploma in Advertising
• First Class BA (Hons) degree in Design Crafts
• Colour Affects System First Class Diploma in Applied Colour Psychology

In my free time, I love being outdoors, especially gardening & walking, as well as visiting the cinema & art galleries. I also enjoy creating textile art, printing and painting.