UK & International Qualitative research, Full Service. Specializing in co-ordinating projects in both the UK and overseas in Asia, Europe, Africa, the Americas.
In particular, set up field team and research management in the Myanmar (Burma) market where I have worked extensively since 1993.
Market exploration, NPD, Product evaluation, Packaging, Advertising / Branding / Communications development, in the Consumer and B2B sectors, including Radio/TV/other channels, technology & new media, retail, alcohol/non-alcoholic beverages, tobacco, Pet.Chems, Food/confectionery, “Green”/Eco Issues, travel/destinations, leisure/entertainment, financial, beauty/personal care, automotive, household chemicals, luxury jewelery (diamonds) and many other sectors…
25 years as a specilaist qualitative research professional who has both worked in large companies and successfully set up and run own research businesses in the UK and in Myanmar (Burma).
Strategic thinker, able to distil marketing/communication implications from research and to communicate with and present to top management.
Broad sector experience and experienced trainer of junior researchers and builder of teams.
