I’ve spent 20 years in the insights and brand consultancy world
I’m of Nigerian descent so have always had a constant involvement with the African continent and the diaspora
I started at Cambridge University where I was a linguist (German & French) doing ad-hoc research projects for research firms.
I worked in Japan for an NPO conducting qualitative and quantitative work around citizenship and democracy (Japanese)
I then spent time working with Flamingo in the UK and US working purely on qualitative projects (NPD, Concept Testing, exploratory, online). A key focus were the FMCG and the alcohol category (mainly in Africa)
Next, I moved on to a strategic brand consultancy (Clear) where I straddled their insights and innovation teams and worked predominantly on tech, banking, mobile challenges.
Subsequently, I commenced working in a freelance capacity and focussed increasingly on Africa focussed projects (building on the interest I had developed earlier in my career.)
I finally founded Mojo Africa and have worked exclusively on Africa focussed projects since. We’ve worked in Nigeria, Kenya, South Africa, Ivory Coast, Gabon, Chad, Senegal, Togo, Uganda, Ethiopia and many more. We have a strong network and people I’ve trained on the ground in many locations so they are uniquely adept at identifying trends and insights that help to differentiate our output and consultancy compared to competitors.