Morgan Arnell

IO Consulting

Providing flexible client side insight capability


Strategic Learning Agendas

  • What are the key questions your business needs to answer? 
  • How best to go about answering them (using existing knowledge and or new research) 
  • How best to allocate resource and budget against those needs

Research Management

  • Determine your research objectives and optimal research approach
  • Research agency briefing and pitching process
  • Management of research execution and deliverables

Insight and Application

  • Development of insight from new and existing knowledge
  • Embedding learning and driving action from insight

Infrastructure and Enablers

  • Developing standardised approaches to specific insight needs
  • Establishing a roster of research agencies to deliver against your business needs
  • Creation of scorecards and dashboards to help monitor business and brand health
  • Consolidation and sharing of research knowledge


  • Auditing and benchmarking of insight resource and capability
  • Developing capability in the fundamentals of insight generation
  • Training in a variety of research techniques
  • Embedding consumer centric behaviour in your organisation


IO Consulting (formerly known as InsightOut) is a partnership and associate group offering a new way to maximise the return on your investment in consumer and customer understanding. 

We are an experienced team of insight professionals, providing a range of services that can compliment an existing insight department or bring capability where none already exists. Our approach is unique and highly flexible; we can be available to you for a few hours, a few days or as part of a longer term partnership. Our business allows you to access the skills you need at the times you need them.

We are not a research agency, so have no research to sell. We do, however, understand the challenge of turning knowledge into meaningful, actionable insights that drive profitability.


  • Automotive
  • Business to business
  • Children & Youth
  • Consumer durables
  • Financial
  • FMCG
  • Industrial, manufacturing & logistics
  • IT (inc Ecommerce)
  • Pharmaceuticals & Healthcare
  • Retail

Skills & Services

  • Ethnography
  • Online/Mobile
  • Qualitative
  • Quantitative
  • Secondary Research (data mining, desk research, web analysis)
  • Specialist techniques
  • Workshop facilitation