Muriel Esposito

Esposito Research & Strategy Ltd.

Innovation & Strategy | Qual & Quant | Food research specialist | 25 years experience | Pragmatic

Services

Research design – qual and quant

Design of discussion guides and surveys (or review of existing materials)

Script checking

Moderation

Analysis – qual and quant

Report writing

Presentations

Workshop (planning & delivering)

Internal research launch – supporting clients who want to create a launch event around a piece of research


Speciality

  • Innovation
  • Segmentation
  • Usage & Attitude
  • Brand image
  • Pack testing
  • Customer experience
  • Consumer research
  • Workshops
  • Events
  • Food, drinks, services
  • Qualitative
  • Quantitative
  • Customer journeys

Background

With over 20 years experience of market research gained with leading agencies, including several senior client services roles, our focus is to deliver clear insights, with clear commercial implications

We guide, design and interpret research for our clients in sectors spanning food & drinks, retail, service as well as conducting training in the applications of research. We specialise in innovation work from ideation to concept development via branding, customer journeys and touchpoint mapping and are experts in attitudinal segmentations.

Equally comfortable with qualitative or quantitative work, we offer a hands-on, senior director involvement and conducts all analyses, including segmentation and statistics, in house.

Our company founder, Muriel Esposito, is a graduate in European Business Administration with both French and UK accreditations, and is fluent in French and Spanish.


Sectors

  • Business to business
  • Children & Youth
  • FMCG

Skills & Services

  • Data Processing & Reporting
  • International
  • Qualitative
  • Quantitative
  • Secondary Research (data mining, desk research, web analysis)
  • Specialist techniques
  • Workshop facilitation