Nicola Charlton
Overview
I'm Nicola, I help Banks, Payments, Open banking and Fintech companies do great research.
Services
Need support with banking, payments or fintech research?
If you need support or specialised expertise in banking, payments or fintech research, I’m here to help. I’ll ensure you get the right insights to serve your clients effectively, backed by a deep understanding of the payments and banking landscape.
Core Services:
- Qualitative & Quantitative Research Methodologies
- Market Surveys
- Interviews (Face-to-Face and Remote)
- Trend and Market Analysis
- UX & CX Research
- Research & Insights consulting
Project Types:
- Segmentation (Prospects and Customers)
- Advertising, Branding & Communications
- Product & Proposition Testing
- Ad-Hoc Work (e.g., Custom Surveys)
- Early product discovery
Expertise:
- Research Leadership
- Team Coaching & Development
- CX Strategy & Execution
- Insight Enablement & Action
- Data Visualisation & Reporting
- Research tools
About
I’m a research freelancer, eager to take on challenges and bring my extensive experience in Payments & Banking (ex-NatWest, ex Worldpay, ex WPP) to help businesses unlock meaningful insights. After spending years client-side, I'm passionate about turning research into actionable insights that drive real change.
Some of my highlights include:
- Appointed Trustee at Mencap Bexley (April 2024)
- Speaker at the London Quirks Conference 2023: “Rooting Your Business in the Customer: A Grassroots Guide to Segmentation”
- Built and led the NatWest Payments Research & Insight Function, coaching teams across Research, UX, and CX
- Mentor Coach for the Gender Network Programme, empowering colleagues to reach their full potential
I’m excited to bring this blend of experience and drive to my freelance work, helping clients succeed through impactful, customer centric research.
