Nicolas Kayser

The Insight Zoo

germany

Qualitative & quantitative research, full-service or single project parts (e.g., moderation)

Services

  • Option A) Full-service market research
  • Option B) Single research project parts (e.g., moderation of in-depth interviews, focus groups, workshops, design thinking sessions)
  • National (Germany) and international primary research studies in the B2C and B2B sector.
  • Services in detail:
    • Qualitative market research
    • Quantitative market research
    • Drivers & barriers analysis
    • Communication, advertising evaluation
    • Customer journey
    • Target group segmentation
    • Product, prototype evaluation
    • Brand positioning
    • Neuromarketing
    • Innovation management, design thinking
    • Customer experience, human experience
    • Cultural analysis, ethnography

Speciality

  • Listening, understanding the client needs
  • Asking the right questions
  • Paying attention to what is meant, not just what is said
  • Translating consumer insights into recommendations/ actions - based on a profound understanding of marketing

Background

  • Graduate psychologist
  • Overall, 20+ years experience in international qualitative & quantitative market research and marketing consultancy in the B2C and B2B sector.
    • Since 4 years self-employed Market Researcher
    • 6 years European Insight & Research Director in an international advertising agency
    • 3 years Unit Director in a full-service market research agency
    • 8 years (Senior) Consultant in a full-service market research agency
  • Further education:
    • Innovation management, design thinking
    • Change management
    • Online marketing
    • Pharma marketing
  • Selection of clients I have done research for:
    • Procter & Gamble, Lufthansa, Santander, Deutsche Bank, Deutsche Telekom, Sanofi, Novartis, Siemens, Mars, Fiat, Renault, Honda, Hyundai, Kia
     

Sectors

  • Advertising & Media
  • Automotive
  • Business to business
  • Children & Youth
  • Consumer durables
  • Entertainment, leisure & travel
  • Financial
  • FMCG
  • Industrial, manufacturing & logistics
  • IT (inc Ecommerce)
  • Pharmaceuticals & Healthcare
  • Retail

Skills & Services

  • Business services for market researchers
  • Data Processing & Reporting
  • Ethnography
  • International
  • Mystery shopping
  • Online/Mobile
  • Qualitative
  • Quantitative
  • Specialist techniques
  • Workshop facilitation
  • Desk Research