Fang Liu

Blossom Partners

france

Brand & Comms research specialist - help brands build strong equity through effective advertising

Services

  • Analyzing and writing story-telling reports based on research data;
  • Provide training and coaching on Brand & Communications research for small and medium sized market research agencies;

Speciality

Brand & Communications Research
  • Advertising optimization through Pre-test and post-test (Qualitative and/or Quantitative)
  • Advertising campaign evaluation
  • Brand Equity
  • Brand image and brand positioning
Research in Higher Education sector for student recruitment and acquisition, marketing campaign optimization and reputation building  

Background

A MR freelancer with over 15 years experience in China, UK and France. My specialty isĀ  in Brand & Comms research: my immersion in brands and advertising research world started with Kantar MillwardBrown in Shanghai, then further developed with Ipsos Connect in London with an international take-on. Now I am based in France and working with clients across Europe. I love telling stories behind the data and finding out what consumers think about brands and their communications. Fluent in Chinese, English and French, an ideal cross-cultural communicator with a good sense of humor

Sectors

  • Advertising & Media
  • Business to business
  • Consumer durables
  • FMCG
  • Government, social research, education
  • Pharmaceuticals & Healthcare

Skills & Services

  • Data Processing & Reporting
  • International
  • Qualitative
  • Quantitative
  • Specialist techniques