Paul Carney

Overview

Quantitative insights and advanced analytics consultancy, specialising in consumer segmentation. We work with research agencies, marketing and brand consultancies and end clients to design, deliver and deploy best-in-class quantitative research.

Services

We are an insights consultancy dedicated to helping brands unlock the power of true consumer centricity.

We use decades of hands-on, consultative experience, combined with advanced analytics and AI-led innovations, to help brands use their insights to make better business decisions.

We work with end clients and agencies; filling any gap in the consumer centricity roadmap.

Services offered:

• Full-service quantitative research partner to end clients and marketing consultancies
• Advanced analytics partner to research agencies, including segmentation, conjoint and predictive modelling capabilities
• Segmentation experts - with experience in B2C and B2B, across 50+ categories and markets. Specific experience in Hybrid Segmentation, allowing brands to tag CRM databases with motivational segments.
• Experienced in combining research data with customer and third-party datasets, to give a single consumer view

About

I set up ClearCut Insights in 2024, after wanting to get back to what I enjoyed the most: doing great work for good people. Despite spending an increasing amount of time on management tasks, I never stopped getting my hands dirty in the data!

Previously I was a Partner and founding board member at STRAT7, and before that Managing Director of Bonamy Finch and Research International's Marketing Science Centre.

I have over 25 years experience in the insights industry, and have personally conducted over 200 segmentations; my true passion and area of expertise. I have also worked across global pricing, branding, innovation and forecasting projects.

I'm very comfortable leading C-Suite audiences through the research findings, working in collaboration with internal insights teams to craft a compelling story. I have presented at multiple conferences and seminars, including the MRS and ESOMAR.