Rafael Gilston

Unwritten Brand Communications

uk

A strategic-led communications agency specialising in lifestyle brands - providing full services.

Services

We provide full marketing services to brand marketing teams, Creative Directors, serial entrepreneurs and Private Equity Houses:

  • Qualitative consumer research
  • Trade & Press insights
  • Market reports & brand insights
  • Brand identity & packaging
  • Brand innovation & NPD
  • PR & Media Relations
  • Art direction & campaign production (inc Look Books)
  • Brand repositioning
  • Brand narratives
  • Brand strategy
  • Brand naming
  • Brand equity analysis
  • Internal brand workshops

Speciality

I bring communications and strategic planning skills to qualitative research across consumer and B2B research.

My approach is about developing actionable insights that Marketing Directors and brand teams can immediately apply to differentiate a brand and strengthen its offer.

Clients are drawn mostly from:

  • global lifestyle brands
  • venture capital & private equity house backed start-up brands
  • online homeware & fashion brands
  • UK independent high street chains
  • UK multiples
  • haute couture brands
  • international luxury brands

Background

Senior Brand Consultant and Former Strategic Planner and International Qual Researcher.

Held senior strategic planing/brand consultant roles in global agencies including:

  • corporate identity
  • design agencies
  • innovation agencies
  • brand experience agencies
  • media agencies
  • research agencies

Sectors

  • FMCG
  • Grey market
  • Retail

Skills & Services

  • Qualitative
  • Workshop facilitation