Rafael Gilston

Unwritten Brand Communications

Research & Strategic Brand Consultant


I bring communications and strategic planning skills to qualitative research having held senior planning roles in brand consultancies, PR and design agencies in London.  My approach to consumer and B2B research is about developing actionable insights that Marketing Directors and marketing teams can immediately apply to enhance a brand offer.

Clients are drawn mostly from: global fashion brands, UK fashion independents, online fashion brands, lifestyle brands and FMCG as well as private equity houses and hedge funds.


Focus on fashion, lifesyle & retail and FMCG across:

  • New concept development & assessment
  • Brand identity & packaging
  • Brand innovation & NPD
  • Brand positionings
  • Brand strategy
  • Brand naming
  • Brand equity analysis
  • Brand narrative development
  • Internal brand workshops
  • Extended consumer workshops


  • FMCG
  • Grey market
  • Retail

Skills & Services

  • Qualitative
  • Workshop facilitation