Rafael Gilston

Unwritten Brand Communications

A strategic-led Communications agency specialising in lifestyle brands - providing full services.


We provide full marketing services to brand marketing teams, Creative Directors, serial entrepreneurs and Private Equity Houses:

  • Qualitative consumer research
  • Trade & Press insights
  • Market reports & brand insights
  • Brand identity & packaging
  • Brand innovation & NPD
  • PR & Media Relations
  • Art direction & campaign production (inc Look Books)
  • Brand repositioning
  • Brand narratives
  • Brand strategy
  • Brand naming
  • Brand equity analysis
  • Internal brand workshops


I bring communications and strategic planning skills to qualitative research across consumer and B2B research.

My approach is about developing actionable insights that Marketing Directors and brand teams can immediately apply to differentiate a brand and strengthen its offer.

Clients are drawn mostly from:

  • global fashion brands
  • venture capital & private equity house backed start-up brands
  • online homeware & fashion brands
  • UK independent high street chains
  • UK multiples
  • haute couture brands
  • international luxury brands


Former Planner, Qual Researcher & Brand Consultant and advisor to Private Equity Houses.

Held senior planing roles in global agencies including:

  • corporate identity
  • design agencies
  • innovation agencies
  • brand experience agencies
  • media agencies
  • research agencies


  • FMCG
  • Grey market
  • Retail

Skills & Services

  • Qualitative
  • Workshop facilitation