Ramona Daniel

Overview

I'm a cultural insights and strategy consultant who brings cultural intelligence to quantitative research.

Services

Quant on Demand
Senior expertise, modular delivery. Not every project needs a full team, but every project deserves proper execution. I collaborate with your existing teams and stakeholders: questionnaire design, data analysis, data visualisation, storytelling, and report writing. It’s all the essentials of quantitative research without the agency overhead.

Cultural Quant
Quantitative research with cultural intelligence. Standard quant tells you what people do - I add the cultural layer that explains why. Drawing on years of multi-market research, I combine quantitative methodology with cultural fluency to design studies that capture not just behaviour, but the meaning systems, tensions, and identity work driving it. Asking the right questions requires cultural literacy: understanding how contexts shift across markets and subcultures.

Cultural Strategy
From cultural insight to strategic positioning. I help brands develop strategy from cultural intelligence.. This includes identifying emerging cultural territories your brand could own, mapping cultural tensions that create positioning opportunities, analysing how culture shapes your category's rules, and positioning your brand within cultural movements.

About

I'm a cultural insights and strategy consultant who brings cultural intelligence to quantitative research. I work with brands and agencies who need their data culturally literate and teach teams how to use AI without outsourcing thinking: where it helps, where it hinders, and how to tell the difference. Before going independent, I spent over two decades at Ipsos, Kantar, and across WPP.