An expert qualitative researcher, Richard does end to end qualitative research projects from proposal to debrief. Richard is method agnostic, using a broad range of online and offline techniques and approaches to get to the heart of the challenge. A skilled moderator, Richard has covered topics from product and concept development, user centred design, UX, packaging development, brand and communications, journey mapping, cultural and target immersion to sensitive topics such as sex and sexuality, ageing, and being a man.
Richard has an Advanced Certificate from the MRS, and has completed the MRS Advanced Qualitative Practitioner, AQR Advanced Moderation and AQR Foundation Courses. Richard graduated from the University of Stellenbosch with a BA (Hons) in Psychology, Sociology and History.