Sarah Jenkins

Magenta

A global agile research team with strategic thinking

Services

One size doesn’t fit all

We approach every project with fresh eyes. We draw on a wealth of experience and expertise to design bespoke solutions to meet client needs and strongly believe there is no standard way to do things.

We’re agile

You need to move fast. You need results yesterday. We understand that some stakeholders can’t wait several weeks for results. We offer agile, iterative solutions that give stakeholders the insight they need to move forward quickly.

We find fresh and relevant insight

It’s vital that insight helps you to understand something new about your consumers. Often this may be something consumers don’t even know themselves. Not only do we listen to participants, but we also explore their world around them. We put their behaviours and opinions into context to fully understand why they say or do what they do.

We ensure insight resonates beyond the life of the project

Delivering a research debrief and walking away – is not the way we like to do things. You need support sharing that insight and ensuring it resonates across the business. Debriefs need to have lasting impact beyond a presentation. We like to work with clients to help develop and facilitate action plans to ensure insight is embraced and embedded within the company. Get in touch to find out how we do this.


Sectors

  • Advertising & Media
  • Children & Youth
  • Entertainment, leisure & travel
  • FMCG

Skills & Services

  • Ethnography
  • International
  • Online/Mobile
  • Qualitative
  • Workshop facilitation