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Sean Adams

The Seed


A qualitatively-led research and insight consultancy


My speciality is in listening deeply to people and then distilling the essence of what is important to them in clear and actionable language.

This ability is a result of my formative years as an account planner where brevity is key, but has proven a useful asset in delivering research & insight projects that always seek 'to make the complicated simple'.


Following 4 successful years at News UK, I launched a new research, insight & strategy consultancy in 2017, providing independent, clear-thinking & actionable advice to advertisers, agencies and media owners.

Prior to this, I worked in Australia for many years;  for ad agencies and a media agency before setting up a research company (The Seed), which I ran successfully for 10 years, working with many of Australia's leading brands, with a specialty in the area of media & communications.

During that time I was also Chair of the Account Planning Group (APG) for 3 years and as such, was the ultimate spokesperson for strategic planning in Australia. I am a full member of MRS, AQR and a member of the Australian Market & Social Research Society (AMSRS).

Outside of work, I live in Lewes, East Sussex. I am the proud father of 3 boys, a season ticket holder at Brighton & Hove Albion FC and still haul my body around the cricket field for the Gentlemen of Lewes during the summer months.