Previous projects have involved one or more of the following elements:
- Communications audit: an objective review of a brand’s marketing activity to determine potential gaps and areas to develop
- Stakeholder engagement: upfront interviews and workshops with key people to capture their views and achieve buy-in
- Contextual exploration: desk research to understand the broad societal, consumer & category trends that may impact the brief
- Consumer understanding: qualitative research to explore the issues from the brand’s customers’ perspective
- Hypothesis validation: quantitative research to help substantiate existing hypotheses or develop new ones
- Strategy development: synthesising learnings into a strategic framework that allows specific actions to be taken
- Brand storytelling: delivering insights and brand learning in a memorable way that will engage customers and employees alike
- Effectiveness measurement: developing approaches to help monitor the effectiveness of brand activities