I like working collaboratively and flexibly and I can help with:
Qual Research: I’ll manage every aspect of a research project, including proposal writing, research design, moderation, analysis and debriefs. I also work flexibly and can collaborate with existing teams on any part of a larger project.
- Methodology: Video, and face-to-face focus groups, ethnography, and depths. I also have lot’s of experience in asynchronous online research such as communities and mobile ethnography
- Project Types: Creative, advertising, branding positioning, brand identity, packaging, innovation, customer journeys
Brand Strategy and Innovation: Design brand strategy workshops either for internal teams or with leading co-creation workshops so you can work directly with your customers to solve brand challenges. I’ll then help digest the output to help create branding and innovation strategies
And of course, I can combine research with workshops to help internal teams create evidence-based strategies.
A couple of recent testimonials:
“Sharon led us, in the space of a day, from a loose collection of ideas to a focused message that has already elevated the quality of our communication with our audience. She pulled off the perfect balance of being structured while allowing space to explore ideas and was a delight to work with from start to finish.”
Rob Dix, Founder, Property Hub (on a brand positioning workshop)
Sharon is an absolute professional and such a joy to work with! She is really passionate about research and is able to think outside the lines. I love her dedication, presentation skills, work mentality, and personality. So much value for money! 🙂
Aniek Schmal, Manager digital campaigns, Hibou (on a research project to understand both consumers and mortgage brokers experience with mortages)