Silvia Artinano

Arpo

We’re a qualitative and quantitative market research agency in Spain.

Services

We’re a qualitative and quantitative market research agency in Spain. We specialize in focus groups, IDIs, ethnographics, online communities/interviews in automotive, B2B, entertainment, finance, food&drinks, IT, movies, OTC, pharma, personal care, retail, travel&tourism, telecom, video games.

We do what we’re good at. And what we’re good at is knowing that brands and institutions need tools to stand out from the rest, to shine above the competition, to be heard over the noise. And we know how to get it done.

WE ANALYSE

We look consumers straight in the eyes to uncover drivers for action. Their decision-making processes are our driving force.

WE EVALUATE

Brands have souls. We penetrate their inner depths to unlock their potential.

WE FACILITATE

We’re big on data. Mostly because we know it helps you innovate.

WE DECODE

Only those who listen carefully to the conversation between brands and consumers know exactly what to say.

Knowledge makes the world go round.


Speciality

Consumer insights, Consumer trends, Consumer behaviour, Brand assesment, Brand strategy, Brand image, Benchmarking, Data analysis, Design thinking, New product development, Co-creation workshops, Communication tracking, Concept development, Digital marketing evaluation, Discourse analysis


Sectors

  • Advertising & Media
  • Agriculture Veterinary & Environment
  • Automotive
  • Business to business
  • Children & Youth
  • Consumer durables
  • Entertainment, leisure & travel
  • Financial
  • FMCG
  • Government, social research, education
  • Grey market
  • IT (inc Ecommerce)
  • Minorities
  • Pharmaceuticals & Healthcare
  • Retail
  • Utilities

Skills & Services

  • Data Processing & Reporting
  • Ethnography
  • Mystery shopping
  • Online/Mobile
  • Qualitative
  • Quantitative
  • Recruitment and Fieldwork
  • Research venue/studio hire
  • Specialist techniques
  • Transcription & Translation
  • Video/audio services
  • Workshop facilitation