• UK-trained Qualitative Researcher with 20 years’ experience in Market Research and Communications Planning
• Based in Shanghai, China for over 10 years
• One of the few researchers in China that ‘gets’ qualitative research. All findings carefully analysed and thoughtfully interpreted
• Adept at identifying and explaining cultural, attitudinal and behavioural differences in terms that make sense to overseas clients
• Clients include Unilever, Kellogg’s and Aldi, specialist enterprises and overseas research agencies