Simon Taylor
Overview
With over 30 years of experience in Retail, Hospitality, and Leisure, I specialise in qualitative & quantitative research. I help clients connect with customers, offering actionable insights for innovation and retention. With diverse sector experience, I provide tailored research solutions.
Services
We offer the following qualitative & quantitative services in the Retail, Hospitality & Leisure industries:
Qualitative
- End-to-end project management
- Qualitative interviewing
- Focus groups
- Workshop planning & facilitation (viewed/non-viewed)
- Depth interviews (Individual/ Paired depths/ Triads/ Quads)
- Ethnography / Immersion depths
- Online & face-to-face interviews
- In-store shopper research - accompanied shops, observations & intercepts
- Shopper diaries
- Mystery Shopping
- Reconvened groups/depths
- Project management & support
- Content analysis & report writing
- Video vox pops
- Client presentation
Quantitative
- Online Snap Surveys
- Online General Population Surveys
- Net Promoter Score Surveys
- Heatmaps
- Employee Opinion Surveys
We also offer:
- Full verbatim analysis
- Statistical analysis
We enjoy providing support to research agencies and our own end clients. Sectors include:
- Retail (Food & Non-food) & FMCG
- Farming & Agriculture
- Banking & Financial
- Gambling, Games & Casinos
- Pubs, Food & Hospitality
- Casual & Fine Dining
- Fast food & Coffee
- Travel & Leisure
We are full members of the Market Research Society.
About
A market research specialist in Retail, Hospitality & Leisure with a track record of helping clients create brand strategies, product development, income growth and customer engagement.
Simon has over 20 years of research experience and was a Director at OKO consultancy and Verve.
With an extensive career working for the UK's number 1 retailer, Simon has wide-ranging experience in the commercial and trading sides of the retail business as well as stints in marketing and property.
He has gained experience working agency side for a wide variety of international organisations and industries, including retail, hospitality, leisure, travel and charity sectors.
"Simon is one of those rare characters able to put his clients at ease - his calmness, management & delivery were all appreciated, & I had no hesitation in bringing in Simon for projects when I joined The Rank Group. An eye for detail, a willingness to pull out the vital nuggets that hadn't been anticipated as well as an 'over & above service' every single time, delivered in a way that leaves the audience in no doubt what to do next & how to go about it."
Head of Customer Research & Insight – Rank Group
